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HubSpot

HubSpot for Startups

Up to 90% off HubSpot Professional and Enterprise products in year one for funded startups, stepping down to 50% and 25%.

VerifiedLast verified Nov 3, 2026Official source

Worth

Up to 90% off year one, 50% off year two, 25% off year three

90% applies to Tier 1 (pre-seed to Series A, partner-affiliated or verified venture funding). Lower tier: 30% year one / 15% year two. Bootstrap Program: 30% first year. Professional/Enterprise products only.

Quick facts

Value
Up to 90% off year one, 50% off year two, 25% off year three
Type
Discount
Duration
1 year
Stages
Pre-seed, Seed, Series A, Bootstrapped
Regions
Global
Max funding raised
Not stated
Max company age
Not stated
Last verified
Nov 3, 2026 · Verified

Ways to get it

  1. Apply directly

    Apply directly

    Up to 90% off year one with verified venture funding

    • Raised pre-seed, seed or Series A (not Series B+)
    • Verified venture funding if not partner-affiliated
    Open program page

  2. Via Approved HubSpot for Startups partners (e.g. Y Combinator, MaRS, Endeavor)

    Via VC or accelerator partner

    Up to 90% off year one, 50% year two, 25% year three

    • Current participant or alumni of an approved partner program
    • Meets the same funding criteria
    Open program page

  3. Via Mercury

    Via perks platform

    Up to 30% off

    • Qualified Mercury customer

    Mercury's perks page lists HubSpot at up to 30% off, i.e. the lower tier; funded startups should apply through the main program instead.

    Open program page

  4. Apply directly

    Apply directly

    30% off first year (Bootstrap Program)

    • Bootstrapped startup founded within the last 5 years
    • 1-25 employees depending on region

    Separate track for startups without venture funding.

    Open program page

Eligibility

Requirements

  • Net-new HubSpot customer purchasing Professional or Enterprise products
  • Pre-seed, seed or Series A funding for the 90% tier
  • Affiliation with an approved partner OR verified venture funding
  • Annual commitment

Not eligible

  • Series B or later companies
  • Starter-level products
  • Existing signed HubSpot contracts (discount cannot be added retroactively)

How to apply

  1. 1

    Check whether your accelerator, VC or community is an approved HubSpot for Startups partner and use their dedicated partner page if so.

  2. 2

    Apply at hubspot.com/startups with company details and proof of funding (or partner affiliation).

  3. 3

    Once approved, work with the HubSpot for Startups team to buy net-new Professional or Enterprise products on an annual contract.

  4. 4

    Email hsfs@hubspot.com with eligibility questions before purchasing anything at list price.

Gotchas

  • The discount cannot be applied to an existing signed contract: do not buy at list price while waiting for approval.
  • Starter products are excluded; the program only prices Professional and Enterprise tiers.
  • The 90% discount lasts one year and then steps down to 50% and 25%, so model year-two and year-three costs before committing.
  • An annual commitment is required to be in the program.
  • HubSpot states that misrepresenting your Seed/Series A eligibility is a material breach and can lead to discount removal and repayment.

About the HubSpot program

HubSpot for Startups is a tiered discount on HubSpot's paid software for companies that have raised pre-seed, seed or Series A funding (but not Series B or later). Tier 1 startups get 90% off in year one, then 50% off in year two and 25% off in year three. To qualify for Tier 1 you must either be affiliated with an approved HubSpot for Startups partner (accelerators, VCs, incubators such as Y Combinator or MaRS) or have raised verified venture funding.

Tier 2 startups (associated with an approved partner but not meeting the Tier 1 funding criteria) get 30% off in year one and 15% off in year two. HubSpot's FAQ says the initial discount period is typically two years, after which you move to standard pricing. A separate Bootstrap Program offers 30% off in the first year to bootstrapped startups founded in the last five years with 1-25 employees (limit depends on region); South Africa and Northern African countries are excluded from the bootstrap track. The program page states the ladder explicitly; a few older partner pages show a 30% year-three figure, but the current program page says 25%.

The discount applies only to *net-new* purchases of Professional or Enterprise tier products (Starter products are excluded), cannot be added to an existing signed contract, and requires an annual commitment. HubSpot's startups team answers eligibility questions at hsfs@hubspot.com.

Frequently asked questions

Who qualifies for the 90% tier?

Startups that have raised pre-seed, seed or Series A funding (not Series B or later) and are either affiliated with an approved HubSpot for Startups partner or have raised verified venture funding.

What if I am bootstrapped?

HubSpot runs a separate Bootstrap Program giving eligible bootstrapped startups founded within the last five years 30% off paid tools in their first year.

Does the discount apply to Starter plans?

No. HubSpot for Startups pricing applies only to net-new Professional or Enterprise level products.

Compare

Verification. Checked by our automated checker on Nov 3, 2026 against https://www.hubspot.com/startups/about. Status: verified.

Official page fetched directly over HTTPS on 2026-11-03 (HTTP 200) and all recorded figures are quoted from it. Tier 1 (90% year one, 50% year two, 25% year three; pre-seed to Series A; partner affiliation or verified venture funding), Tier 2 (30%/15%), annual commitment and 'typically two years' discount period are stated on hubspot.com/startups/about; Professional/Enterprise-only and no-existing-contract rules on the YC partner page; Bootstrap Program (30%, founded <5 years, 1-25 employees) on its own page.