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HubSpot vs Intercom: startup credits compared

Side-by-side amounts, eligibility and access paths, both verified against the official program pages.

HubSpotUp to 90% off year one, 50% off year two, 25% off year threeVerified Nov 3, 2026Intercom93% off year one ($65/month), 50% off year two, 25% off year threeVerified Nov 3, 2026

At a glance

FactHubSpotIntercom
ValueUp to 90% off year one, 50% off year two, 25% off year three93% off year one ($65/month), 50% off year two, 25% off year three
TypeDiscountDiscount
Duration1 year1 year
StagesPre-seed, Seed, Series A, BootstrappedPre-seed, Seed, Bootstrapped
RegionsGlobalGlobal
Max funding raisedNot stated$10,000,000
Max company ageNot statedNot stated
Ways to get it
  • Apply directly — Up to 90% off year one with verified venture funding
  • Approved HubSpot for Startups partners (e.g. Y Combinator, MaRS, Endeavor) — Up to 90% off year one, 50% year two, 25% year three
  • Mercury — Up to 30% off
  • Apply directly — 30% off first year (Bootstrap Program)
  • Apply directly — 93% off year one
Requirements
  • Net-new HubSpot customer purchasing Professional or Enterprise products
  • Pre-seed, seed or Series A funding for the 90% tier
  • Affiliation with an approved partner OR verified venture funding
  • Annual commitment
  • Raised up to $10 million in total funding
  • Fewer than 15 employees
  • New customer: no active Intercom subscription or annual plan at application time
Not eligible
  • Series B or later companies
  • Starter-level products
  • Existing signed HubSpot contracts (discount cannot be added retroactively)
  • Companies using Fin with an existing non-Intercom helpdesk (Salesforce, HubSpot, Freshworks, etc.)
  • Companies that previously joined the Early Stage program
  • Existing Intercom customers
VerificationVerified· Nov 3, 2026Verified· Nov 3, 2026

Which should you pick?

The two programs are not directly comparable on dollar value. HubSpot accepts a wider range of funding stages, while Intercom is more targeted. If you qualify for both, there is usually no reason not to apply to both; the programs are independent.

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