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Apollo.io

Apollo for Startups

50% off Apollo Basic or Professional for one year (up to 5 seats) for partner-affiliated startups under 20 employees.

VerifiedLast verified Nov 3, 2026Official source

Worth

50% off Basic or Professional for 12 months (up to 5 seats)

Initial subscription term only; renewals at list price. Seat cap of 5.

Quick facts

Value
50% off Basic or Professional for 12 months (up to 5 seats)
Type
Discount
Duration
1 year
Stages
Pre-seed, Seed, Bootstrapped
Regions
Global
Max funding raised
Not stated
Max company age
Not stated
Last verified
Nov 3, 2026 · Verified

Ways to get it

  1. Apply directly

    Apply directly

    50% off for 1 year, up to 5 seats

    • Fewer than 20 employees
    • No existing Apollo subscription
    • Valid company domain
    • Affiliation with an Apollo startup ecosystem partner

    Partner affiliation is a listed requirement, but Apollo says unaffiliated startups may still apply and will be contacted with next steps.

    Open program page

  2. Via Apollo startup ecosystem partners (accelerators, VCs, communities)

    Via VC or accelerator partner

    50% off for 1 year

    • Portfolio or cohort company of a listed partner
    Open program page

Eligibility

Requirements

  • Fewer than 20 employees
  • No existing Apollo subscription
  • Valid company email domain
  • Affiliation with an Apollo startup ecosystem partner

Not eligible

  • Existing Apollo subscribers
  • Companies with 20 or more employees
  • Plans other than Basic or Professional

How to apply

  1. 1

    Confirm your accelerator, VC or community is an Apollo startup ecosystem partner.

  2. 2

    Submit the form at apollo.io/startups with your company domain, headcount and partner affiliation.

  3. 3

    If approved, Apollo applies the promotional discount to a new Basic or Professional subscription (up to 5 seats) for the initial term.

  4. 4

    If denied, email promos@apollo.io.

Gotchas

  • The discount covers only the initial one-year term; renewal is at list price.
  • Capped at 5 seats and limited to Basic or Professional (not Organization/Enterprise).
  • Apollo's terms allow it to decline or change eligibility at any time.
  • Apollo's promo terms let it decline or revoke the discount at its sole discretion and change eligibility at any time.

About the Apollo.io program

Apollo for Startups gives qualifying companies 50% off Apollo's Basic or Professional plan for one year, for up to 5 seats. Apollo is a sales intelligence and engagement platform (contact database, sequences, dialer), so the discount is mainly useful for early go-to-market teams.

To qualify you need fewer than 20 employees, no existing Apollo subscription, a valid company domain, and an affiliation with one of Apollo's startup ecosystem partners (accelerators, VCs and founder communities). Apollo's promotional terms state that it may issue or decline the offer at its sole discretion, may change the eligibility criteria at any time, and that the discount applies only to the initial subscription term. Startups not yet connected to a partner can ask their accelerator, VC or community to join Apollo's partner program, or apply anyway and Apollo will follow up with next steps. Denied applicants can email promos@apollo.io.

Accepted startups also get full access to Apollo's B2B database (240M+ contacts), 1:1 support, startup resources and marketplace discounts on other tools.

Frequently asked questions

How much is the Apollo startup discount?

50% off Apollo's Basic or Professional plan for one year, for up to 5 seats.

Do I need a partner affiliation?

Yes. Apollo lists affiliation with one of its startup ecosystem partners among the requirements, alongside fewer than 20 employees, no existing subscription and a valid company domain.

Compare

Verification. Checked by our automated checker on Nov 3, 2026 against https://www.apollo.io/startups. Status: verified.

Official page fetched directly over HTTPS on 2026-11-03 (HTTP 200) and all recorded figures are quoted from it. apollo.io/startups states 'Get 50% off for 1 year', '50% off Apollo's Basic or Professional plan for 1 year (up to 5 seats)', and the eligibility criteria (fewer than 20 employees, no existing Apollo subscription, valid company domain, affiliation with a startup ecosystem partner).