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Apollo.io vs Google: startup credits compared

Side-by-side amounts, eligibility and access paths, both verified against the official program pages.

Apollo.io50% off Basic or Professional for 12 months (up to 5 seats)Verified Nov 3, 2026GoogleMatching ad credit after meeting a spend threshold within 60 days (amount varies by country)Verified Nov 3, 2026

At a glance

FactApollo.ioGoogle
Value50% off Basic or Professional for 12 months (up to 5 seats)Matching ad credit after meeting a spend threshold within 60 days (amount varies by country)
TypeDiscountCredits
Duration1 yearNot stated
StagesPre-seed, Seed, BootstrappedAny stage
RegionsGlobalGlobal
Max funding raisedNot statedNot stated
Max company ageNot statedNot stated
Ways to get it
  • Apply directly — 50% off for 1 year, up to 5 seats
  • Apollo startup ecosystem partners (accelerators, VCs, communities) — 50% off for 1 year
  • Apply directly — Spend X, get X (e.g. $500 for $500)
  • Google Partners agencies — Tiered: $500 credit for $500 spend up to $6,000 credit for $12,000 spend
Requirements
  • Fewer than 20 employees
  • No existing Apollo subscription
  • Valid company email domain
  • Affiliation with an Apollo startup ecosystem partner
  • New Google Ads account (under 14 days old) with a valid payment method
  • Business has not advertised with Google Ads under any other account
  • Spend the threshold within the offer window (typically 60 days)
Not eligible
  • Existing Apollo subscribers
  • Companies with 20 or more employees
  • Plans other than Basic or Professional
  • Existing or previous Google Ads advertisers for the same business
  • Spend made before redeeming the offer
  • Costs accrued before the credit is applied
VerificationVerified· Nov 3, 2026Partially verified· Nov 3, 2026

Which should you pick?

The two programs are not directly comparable on dollar value. Google accepts a wider range of funding stages, while Apollo.io is more targeted. Note that only Apollo.io is fully verified against its official page; double-check the other before relying on it. If you qualify for both, there is usually no reason not to apply to both; the programs are independent.

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