Google Ads New Advertiser Credit

Google Ads does not run a startup program; what startups usually mean by 'Google Ads startup credits' is the new advertiser promotional offer. Google's help centre describes it as a spend-matching credit: you redeem the offer in a brand-new account, spend a specified amount within a set window (typically 60 days), and Google adds a matching credit once it verifies you are new to Google Ads. The illustration used in Google's documentation is 'Spend $500 USD, get $500 USD'; actual thresholds differ by country and by the offer shown at sign-up, and the US sign-up page fills the amounts in dynamically per visitor ('earn up to {max} in ad credit', 'spend {target} in the first 60 days to unlock the credit'), so no single global figure can be stated.

Eligibility rules from the help centre: the account must be less than 14 days old at redemption, have a valid payment method, and belong to a business that has never advertised with Google Ads under another account. Only spend made *after* redeeming counts toward the threshold. After you hit the spend target there is a verification period of up to 35 days before the credit appears, and the credit itself typically must be used within 60 days.

A separate Google Partners offer applies to new clients of Google Partner and Premier Partner agencies, with published tiers from 'spend $500, get $500' up to 'spend $12,000, get $6,000' in the first 60 days, capped per partner. Credits are ad credit only: not cash, not refundable, and not applicable to costs accrued before the credit was applied.