Microsoft Advertising New Customer Credit

Microsoft Advertising (Bing, Microsoft Start, Copilot and partner inventory) runs promotional credits for new advertisers. Microsoft's own support answer describes the mechanics: the offer is valid only for new Microsoft Advertising customers, may require enabling a feature, and once eligible the promotional credit is applied automatically toward additional advertising spend until it is used up or the offer expires. The specific offer shown on ads.microsoft.com during 2026 was $500 in credit after a new account reaches $250 in ad charges (excluding taxes), with unused credit expiring 90 days after award; that text is injected client-side and could not be captured in a direct page read, so the amount is recorded as unconfirmed.

There is no startup-specific track: startups qualify only as new Microsoft Advertising customers. For prepay accounts the qualifying spend comes out of prepaid funds; for postpay accounts the primary payment method is charged when the threshold is met. If you receive a promo code by email instead, enter it under Tools > Billing & Payments > Billing summary > View promotional offers.

Only one promotional offer can be active at a time, codes redeem once, offers cannot be combined, and the credit is neither refundable nor redeemable for cash. Earlier consultation-linked offers ($400 credit, expired June 30, 2024; a later $500 US-only agency-consultation offer) show the terms change regularly, so confirm the live offer on ads.microsoft.com before relying on it.