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Attio vs HubSpot: startup credits compared

Side-by-side amounts, eligibility and access paths, both verified against the official program pages.

Attio80% off Attio Pro (annual) in year one, 30% off year twoVerified Nov 4, 2026HubSpotUp to 90% off year one, 50% off year two, 25% off year threeVerified Nov 3, 2026

At a glance

FactAttioHubSpot
Value80% off Attio Pro (annual) in year one, 30% off year twoUp to 90% off year one, 50% off year two, 25% off year three
TypeDiscountDiscount
Duration1 year1 year
StagesPre-seed, Seed, Series A, Series B+Pre-seed, Seed, Series A, Bootstrapped
RegionsGlobalGlobal
Max funding raisedNot statedNot stated
Max company age10 yearsNot stated
Ways to get it
  • Apply directly — 80% off Pro year one, 30% off year two
  • Attio startup partner VCs and accelerators — Startup Program discount
  • Apply directly — Up to 90% off year one with verified venture funding
  • Approved HubSpot for Startups partners (e.g. Y Combinator, MaRS, Endeavor) — Up to 90% off year one, 50% year two, 25% year three
  • Mercury — Up to 30% off
  • Apply directly — 30% off first year (Bootstrap Program)
Requirements
  • Venture-backed, or affiliated with one of Attio's startup partners
  • Signed up to Attio within the last 90 days
  • Incorporated less than 10 years ago
  • Net-new HubSpot customer purchasing Professional or Enterprise products
  • Pre-seed, seed or Series A funding for the 90% tier
  • Affiliation with an approved partner OR verified venture funding
  • Annual commitment
Not eligible
  • Startups that are not venture-backed
  • Workspaces created more than 90 days ago
  • Seats beyond 10 (the discount covers workspaces of up to 10 seats)
  • Series B or later companies
  • Starter-level products
  • Existing signed HubSpot contracts (discount cannot be added retroactively)
VerificationVerified· Nov 4, 2026Verified· Nov 3, 2026

Which should you pick?

The two programs are not directly comparable on dollar value. Both accept the same range of funding stages. If you qualify for both, there is usually no reason not to apply to both; the programs are independent.

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