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Brevo vs Customer.io: startup credits compared

Side-by-side amounts, eligibility and access paths, both verified against the official program pages.

At a glance

FactBrevoCustomer.io
ValuePartner-only startup discount on Brevo plans (rate not published)Free for up to 12 months, including up to 30,000 customer profiles
TypeDiscountFree plan
DurationNot stated1 year
StagesPre-seed, Seed, Series APre-seed, Seed, Series A, Bootstrapped
RegionsGlobalGlobal
Max funding raisedNot stated$10,000,000
Max company ageNot statedNot stated
Ways to get it
  • Brevo Startup & VC partners (accelerators, incubators, VCs) — Discount and support for portfolio companies
  • Apply directly — Up to 12 months free, 30,000 profiles
Requirements
  • Affiliation with an accelerator, incubator or VC that is a Brevo partner
  • Startup new to Customer.io
  • Up to $10 million in total funding
Not eligible
  • Startups without a partner affiliation (use the free plan or annual discount instead)
  • Existing Customer.io customers
  • Companies above $10M raised (may still apply for a tailored plan, not the free program)
VerificationPartially verified· Nov 3, 2026Verified· Nov 3, 2026

Which should you pick?

The two programs are not directly comparable on dollar value. Customer.io accepts a wider range of funding stages, while Brevo is more targeted. Note that only Customer.io is fully verified against its official page; double-check the other before relying on it. If you qualify for both, there is usually no reason not to apply to both; the programs are independent.